Building Your Brand Portfolio
We love providing brand partnership opportunities to our creator community via Creator Match, and we’re able to match creators with even more collabs when they’ve built an impressive brand portfolio. Posting on Motom and sharing your profile with your followers will enhance key metrics like views, clicks, and sales data in your Motom Bank that are used for matching you for Anchor storefront programs and other opportunities. You can also use the analytics in your Motom Bank as data to share with brands as you proactively seek collaborations.
How to Build Your Brand Portfolio
Brands want to see that your audience is interested in shopping your feeds. This means you are getting clicks and generating sales on Motom. Some tips for driving sales include:
Get your followers accustomed to shopping your socials by mentioning it in your captions, comments, and in your videos themselves.
Capitalize on viral moments by making sure that when your posts are doing numbers, the outfits and products featured in the TT/IG/YT are tagged on Motom.
For more tips on driving sales on Motom, click here.
How to Use Your Brand Portfolio
As mentioned, we’ll use the key statistics in your Motom Bank to help connect you with brands for paid opportunities, but you can also use your Motom Bank’s metrics to secure opportunities on your own. Here’s what you can find in your Motom Bank and how to leverage it to land brand deals:
Top-performing brand / merchant: Do a Google search or reach out to creator friends who have worked with the brand to get an email for the campaign manager at your top-performers. Send them a screenshot with a compelling email about why you’d be a great creator partner. You can also reach out to the brand’s competitors and let them know you convert well at similar retailers.
Top-performing products: The “Details” section is automatically sorted by your top-performing products for the time frame selected. You can show your audience’s purchasing power by showing the clicks, sales, and total earned (that’s your commission, 10% of the value of the sale!) to a brand representative you’re negotiating with.
Sales & clicks data by product: Did a product you wore in a TikTok go viral? Did your affiliate shortlink generate dozens of sales? I can guarantee that the brand wants to see how many clicks and sales you’ve generated for them with a single product.
TL;DR: Brands want to know that a financial investment on your content is going to pay off — so show them metrics from your Motom Bank that prove they will.