Unlock The Full Potential Of Your Brand Storefront With These Tips

Participating in an Anchor by Motom storefront program? Keep these best practices in mind to drive more clicks, sales, commissions, and ultimately a stronger relationship with the brands you love working with.

• Keep your content authentic to yourself and your aesthetic. Brands want to work with you because they love the content you post and the audience you’ve have built, so stay true to yourself even when creating sponsored content.

• Incorporate products into your organic content. This builds credibility with your audience, drives more traffic to your storefront, and helps you foster a stronger relationship with your brand partners. 

  • Share your storefront link on IG Stories, in your blog, and wherever else you communicate with your audience.

  • Wearing gifted boots in a non-spon video? Using a product in your storefront in a GRWM? Mention it in the video, caption, and/or in replies to the inevitable “where’d you buy that?” comments.  

• Use the green screen effect and/or screenshots when promoting your storefront.

  • People like to know what they can expect if they’re going to click out of TikTok, Instagram, or YouTube. Using these effects helps expectation-set and confirm your storefront is a must-see.

• Use affiliate shortlinks when a specific item is getting extra love from your followers.

  • These links will drive shoppers directly to the retailer’s product page to shop, but you get the storefront credit. For more info on affiliate shortlinks, click here.